Written By: Jeb Blount, Jr.
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Everybody wants the hacks.
The quick fix. The shiny new tool. The LinkedIn post that magically draws leads like moths to a flame.
But let me give it to you straight: Sales isn’t won with hacks. It’s won with habits. And the habits that win are the ones most reps abandon the minute things get uncomfortable or boring.
If you’re not hitting your number, it’s probably not because you need better leads, better tech, or better timing.
It’s because you’ve drifted from the basics.
We see it all the time—salespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. They talk a big game on Zoom, but when it’s time to dial the phone or ask for the sale, they freeze like a deer in headlights.
Let’s call this what it is: avoidance.
You’re avoiding real sales conversations because they’re uncomfortable. You’re hoping your sequence will “nurture” your prospect into buying without you having to actually sell. But automation doesn’t close deals. YOU do.
The truth? Most salespeople would rather look productive than be productive. Fancy decks, CRM tagging, and custom email flows feel like progress—but they don’t get the contract signed.
Top producers know: The tools support the basics. They don’t replace them.
If you want to win more, stop searching for better tactics and start doing the boring stuff better. Because these five basics are still undefeated:
Cold calls. Warm calls. Follow-up calls. Call blocks. Whatever the flavor, the phone remains your fastest path to building pipeline. And yet it’s the most avoided.
Most reps send five emails and give up. Not top performers. They make the call. Because conversations close deals—period.
Stop pitching. Start digging. The best reps are curious, not convincing. They lead with questions that uncover pain, urgency, and decision dynamics. And they clam up long enough to actually listen.
You don’t earn trust by explaining. You earn it by understanding.
If objections scare you, it’s because you don’t practice. It’s because you haven’t made a habit of practicing.
Objections aren’t stop signs—they’re buying signals. But if you’re caught off guard every time someone says, “I need to think about it,” you’re not preparing. You’re winging it. And amateurs who wing it get smoked.
Here’s the truth: the sale is almost never made on the first call. Or the second. Or even the fifth. 80% of sales happen after the 5th touch, but most reps quit after two. Why? Emotion.
They feel rejected. Embarrassed. “I don’t want to bother them.” Bother them? You’re solving a problem they can’t fix alone. Follow up until they buy or you find them a better solution.
Most reps are afraid to ask. Why?
Because they’re afraid of hearing no. But here’s the thing: no is part of the process. If you’re not hearing no, you’re not asking enough.
You’re a consultant. You’re a closer. Your job isn’t to make the prospect feel warm and fuzzy—it’s to guide them to a decision. And that means asking with courage and confidence.
Three big reasons:
Want to stand out? Don’t be like most reps.
Top athletes don’t get bored of running drills. They know repetition sharpens instinct. They know that under pressure, you don’t rise to the occasion—you fall to your level of training.
Same with sales.
Pros don’t “kind of” practice. They live in the fundamentals. Over and over. Because muscle memory wins when pressure hits.
If you want to be great in sales, stop trying to be creative. Start being consistent.
Let’s be real—if your pipeline’s dry, your quota’s slipping, or you feel like you’re spinning your wheels, the answer isn’t out there. It’s in your calendar.
It’s in your call blocks. Your follow-ups. Your prospecting power hours. Those script reps. The boring, brutal, beautiful habits that build champions.
Because when you do the basics better than anyone else, you don’t have to be flashy. You just win.
Here’s your challenge:
What habits have you been avoiding lately? Make it your priority today. Practice it. Drill it. Master it.
Because sales success isn’t about finding something new.
It’s about doing what works—relentlessly.
Jeb Blount, Jr.
Jeb Blount, Jr. is a graduate of Berry College with a degree in Political…
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