Author: Gina Trimarco

Being a linchpin isn't about what you sell. It's about how you show up for the buyer. When markets shift or leadership changes, your product might change—but your presence shouldn't. People will always buy you first. Show up curious. Listen for meaning, not just for answers. Teach what you know. Stay steady when others panic. This approach moves you from being one of many to being the one they call first. That's how you go from vendor to linchpin. Listen to the Sales Gravy Podcast, the number on sales training company

The Linchpin Effect: Making Your Buyers Need You, Not Just Want You (Money Monday)

Your prospects know when you're waiting for your turn to talk. They can feel when you're performing instead of partnering. And the moment they sense you're treating them like a transaction, you've already lost the sale, or at least the…

Confidence sales rep

The Confidence Playbook for Peak Performers

Confidence can make or break your sales success before you even open your mouth. Whether you’re about to make a high-stakes call, step into a big pitch, or lead a meeting, your mindset is everything. Confidence isn’t just a nice-to-have;…

sales improv training

8 Ways Unscripted Improv Turns Salespeople Into Top Performers

Improv is the Top Performer's Secret Sales Communication Weapon In sales, the stakes are high, the pace is fast, and the pressure is real. Whether you’re closing deals, navigating objections, or adapting to client needs on the fly, you need…

Transitioning to a Career in Sales

How Art Munin Made the Switch to a Career in Sales

Art Munin, Ph.D. from Liaison International is the guest on this episode of the Sales Gravy Podcast, hosted by Sales Gravy Master Trainer, Gina Trimarco. They discussed Munin's transition into a sales career. Munin debunked the myth that one must…

3 Improv Comedy Techniques to Improve Your Emotional Intelligence in Communications

Thinking Quickly on Your Feet is the Key to Building Authentic Relationships It’s no secret that the higher your emotional intelligence, the better you will be in every aspect of your life, especially in sales conversations. The good news is…

four micophones help up by hands with lightning bolts

Stop Talking So Much And Start “Washing The Dishes”

How Improv Comedians Engage An Audience With Silence Silence is golden on a comedy stage, just like it is on a sales stage. When the players don’t know what to verbally say to thoughtfully engage an audience, saying nothing at…

coachable high performer

What It Means To Be A Coachable High Performer

Are You A Coachable High Performer? What does it take to be a coachable high performer? A coachable high performer embraces fear and discomfort and harnesses the confidence to believe in themselves. They know they will make a significant return…

coach coaching investment

Investing In A Coach Is An Investment In Yourself

Is Coaching Worth The Investment? Investing in a coach might seem scary or like it is too big of a risk without the promise of a reward. The fact is, investing in a coach is an investment in yourself. The…

sales tips fishing

Hook, Line, and Sinker: 15 Fishing Tips for Salespeople

Fishing Tips for Salespeople There are many things in life that can be metaphors for the sales process, and fishing is definitely one of them. In this article, I share 15 of the most important tips that salespeople can learn…

customer experience

Winning Over Your Customer With Emotional Control

Disrupt Your Customer's Negativity Bias This article is part of a series by Gina Trimarco called Spontaneous Selling & Service. This series focuses on real sales and customer service scenarios that required off-the-script spontaneity tactics to ensure recovery, retention, and…

prospecting time management

Weekend Warrior Prospecting

Finding The Right Time To Prospect The best part of weekend warrior prospecting is that prospects tend to be more relaxed without distractions. Here's why you should set aside a block of time on Saturday or Sunday to dedicate to…

networking events

Networking Events In The “New Normal”

The Return Of Networking Events Networking events are starting to pop up, and many of us are nervous about meeting people face to face again after we've been virtual for a year. Here's my experience getting back out there, along…