Author: Ian Altman

How Honest Should You Really Be?

Once you lie to your customer, it is reasonable for them to assume that you are willing to lie whenever it serves your interests. If there is one thing I can count on each evening around dinner time, it’s a…

Product Over Price: How To Beat “Your Prices Are Too High”

I promise that it is almost NEVER about price. But, if it is, here is what probably went wrong. You jumped to what you were selling instead of focusing on the issue they needed to solve. You failed to engage…