John O' Gorman is founder and CEO of The ASG Group a specialist Business to Business sales firm who helps B2B sales people increase the likelihood of closing by up to 30%. The ASG Group uses its ground-breaking research into modern buying practices to help sales team selling to complex/demanding buyers and procurement executives. John is author of a number of books including The B2B Sales Revolution, QuickWin B2B Sales and is in the process of writing a book on the 12 megatrends in buying that affect sales success.