
The Value of Deadlines When Selling Radio Advertising
Most of us are easily sidetracked by distractions disguised as work activities. Dick had wandered down the hallway and found me at my cubicle desk. Other than the morning DJ’s we were the only

Most of us are easily sidetracked by distractions disguised as work activities. Dick had wandered down the hallway and found me at my cubicle desk. Other than the morning DJ’s we were the only

“Look,” I said to Jackson as I swung my feet off my desk and pulled my chair forward, “you need to understand that in business a relationship isn’t based on lunch and cut flowers

What the show, in general, did so well is very similar to what we do to be successful in sales. Seinfeld used “situational humor,” which is just as it sounds: characters are shown in

This year, ask yourself daily if you are being busy or productive. Get off the sales treadmill with the endless loop to nothing. It’s first quarter and you have 12 months to achieve your

How do you walk up to a perfect stranger and strike up a conversation that could lead to sales? The first thing is: don’t think about sales. I’d like to get to know you

Current clients who refer you consistently to new business tend to stay clients for a longer period of time. You will grow revenue more quickly and profitably by leveraging your current clients for referrals.

Commonalities might be good starting points but sellers need to be a little more subtle about how to use them and if they can’t be subtle and conversational and real about it, they should

Here are four things that you can do to ensure that you retain more clients and increase your prospecting success. Wouldn’t it be easier, and certainly faster, if all we had to do to

Realizing that the familiar buyer who calls you a friend is more likely to buy around you to avoid the appearance of favoritism, you must take your presentation to them far more seriously than
