How to Negotiate in Sales: 7 Rules That Win the Deal
No matter your industry or deal size, mastering how to negotiate in sales comes down to seven rules that protect your leverage and win more profitable deals.
Welcome to the Sales Gravy blog, where salespeople and sales leaders get better every week. We publish new sales training articles and podcast episodes three times a week, covering prospecting, cold calling, objections, negotiation, and leadership, written by Jeb Blount and the Sales Gravy trainer team.
No matter your industry or deal size, mastering how to negotiate in sales comes down to seven rules that protect your leverage and win more profitable deals.
Summary A LinkedIn social selling strategy works when sellers show up with authenticity, not automation. The biggest mistake sellers make today is using AI to generate posts and messages in bulk, then publishing without
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Time management is a myth. Time is fixed and unrecoverable — what salespeople can manage is how they choose to spend it. Every sales day presents three types of activities: trivial, important, and impactful.
Summary The easiest way to spot a fake sales guru on LinkedIn is to ask one question: are they selling you something before they’ve proven anything? Fake gurus manufacture credibility through aesthetics and urgency.
Summary How do you know what sales advice to trust? Look at who’s giving it. Credible sales advice comes from people who are actively selling today, have a verifiable track record across years and

Under-slept reps make more mistakes, take longer to respond, remember less, and read prospects worse, all of which show up in fewer calls made and fewer deals closed.
Summary The four principles of effective sales conversations are: (1) people respond in kind, meaning emotions are contagious and you set the tone; (2) people communicate in stories, and the clues to their real
Most salespeople are wired for now. The quota is now. The pipeline review is now. The pressure to close is always right now. And that urgency is exactly what gets in the way when
Summary How do you get your first customers when you have no sales experience and no reputation? Target people who have not committed to a competitor yet. Define a tight ideal customer profile, qualify
Summary Sales reps who sprint through their prospecting activity burn out fast and end up with empty pipelines by mid-quarter. The fix is not working harder out of the gate. It is building a
I was about two years into my sales career when I took a deal I had no business taking. A local business owner was expanding fast, opening new locations all over town, and I

Instead of wasting time figuring out an impressive response, spend time understanding what caused the objection in the first place. Identify what you are doing, or not doing that triggered the money objection in

As a call screener, my job is to protect the time of the decision maker that I work for – so I need to make sure I’m not passing through calls that are going

What is the real objection to buying your product? The “price is too high” is usually just a smokescreen to some other objection. Ask the right questions and you’ll get the answer. Do they

What you’re trying to do is isolate and uncover what the objection or stall is going to be at the end so you can position yourself to deal with it and advance the sale.

Objections are not deal killers. Sometimes, they are deal enablers, helping the salesperson to understand the buyer’s real needs and requirements. Zig Ziglar was the best-known sales trainer in the world. The man from
Short Answer What is priming in sales? Priming in sales is exposing your buyer to specific words, images, stories, and questions that shape their emotional state before you ask for the sale. Buyers who

Steal this trial close technique and exact scripts to motivate buyers to make decisions and act without making big price concessions.
Salespeople fail at cold calling for five common reasons. Fix them and the phone starts producing appointments again.
Most salespeople are looking for the secret edge that will move them to the top of the sales ranking report. The truth though is that there isn’t just one thing that separates top performing
Short Answer How honest should you be in sales? Completely. The moment a customer catches you in even a small lie, like fudging how long a meeting will run, they have every reason to
The best pitch I’ve ever heard about didn’t have a single slide. It had an ax, an elevator, and a crowd that had no idea what was about to happen. The sales storytelling techniques
Sales complacency is the silent performance killer that sets in after winning — and the only defense is returning to the fundamentals that built your success in the first place. Key Takeaways When Success

Quick Summary Reading buyer signals means recognizing the behavioral and psychological cues prospects send before they ghost you, and using that information to keep deals moving toward a real decision. Key Takeaways Listen to
When results drop and motivation fades, the fix is to increase your prospecting activity above your normal baseline, not wait until you feel ready. More calls create more conversations, more conversations create more opportunities,

How to Lead the Pack The past year was very challenging for many sales managers, but now we need to look ahead. Have you increased your sales targets? How will you ensure that your

Motivating Your Sales Team Can Be a Challenge For a sales manager, motivating your sales team is a never ending battle. Here are five simple strategies for sales team motivation. Everyone has a set

The worst trait of ineffective sales leaders is that they believe that they’re more important, smarter, and more competent than the people working for them. In leadership, one principle stands above all. You need

There is hardly a leader on earth that doesn’t yearn for accurate, predictable sales pipeline forecasting. The good news is that there are three elements of sales forecasting, that when mastered, will give you

Every Sales Manager’s Real Priorities The reason coaching is so important to sales is that the more you develop your sales team, the better your sales team becomes. There are dozens of tasks and

Examine Leadership Before Sales Skills If you hired reps who you believed could sell, and who proved that they’ve been successful selling in the past, then the first place to examine when your reps

For leaders, questions are king when it comes to coaching and training. Learning and practicing effective questioning skills is central to effective leadership. There are five rules for asking the right questions, at the

Reduce Bad Sales Hires With Better Interview Techniques It’s easy to make bad sales hires – we’ve all done it. However, with a few tweaks to your interviewing techniques you’ll improve the probability of

I don’t know about you, but I’ve been more than guilty of falling in love with the tallies on the sales report. I’ll read the report and assume that those whose names line up