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Visualize short-term sales with specific features to allow an early success. Run by implementing portions of the business process and execute all elements that allow you to see improvements or gains in the short term. This is motivating and creates a positive dynamic to continue implementing the other elements of your idea.


Sales are a game of numbers, and although you might be able to make your living as a salesperson, real money is typically in hitting milestones such as annual and quarterly earning’s goals, combined bonuses, and internal sales contests.

Sales goals can be expressed in many ways, as total sales dollars, as sales tools and sold units of products. Measuring percentage increases over previous sales totals, such as market share, the number of sales calls completed based on sales calls to new or potential customers, and dollars spent relative to unit sales or sales calls made. The sales forecast, which may or may not be entirely the role of the sales manager, depending on the infrastructure your organization, strongly influences decisions and goals in attaining sales targets.

It is especially easy for a new salesperson to be overwhelmed by the tasks involved with the goals of increasing sales revenue. The primary criterion in increasing sales revenues can be just a question of learning how doing the job better. If you walk away after the sale by being satisfied that you attained your sales revenue goals, you are missing the purpose of selling.

One method to increase sales is to ask your customers to increase their proportion of purchases. Request customers that it is in their best interest to buy additional products and services by quoting price breaks based on the number of units purchased. Solicit them at every affordable opportunity, and you will be on the route to increasing sales revenues beyond your expectations.

The sales process is not an approach isolated from the other departments within any organization or company. Therefore, it is vital to structure a clear integration between the sales and marketing team along with a buy-in from such internal and external departments such as engineering, manufacturing, and quality. These departments or occasional internal ad hoc representatives, are useful to gather additional support and buy-in. Commonality of purpose must also include activities and business support processes covering both administrative and logistical support.

Knowledge is the foundation to build and implement a successful selling process. It is not just knowledge of the seller or the sales manager. It is an extensive knowledge that permeates throughout the organization. Proper administration of business knowledge is needed to implement efficient business processes.

Understanding your market and customer needs is essential in implementing a productive advisory selling process. Do not make the mistake of defining and implementing a selling process without understanding and taking into account the client’s vision. You need to know how the process of customer purchase, such as the sequencing decision, which elements are the most critical and validate your sales process with respect to this behavior.

Visualize short-term sales with specific features to allow an early success. Run by implementing portions of the business process and execute all elements that allow you to see improvements or gains in the short term. This is motivating and creates a positive dynamic to continue implementing the other elements of your idea.

Selling is a methodological framework that provides a set of techniques and tools to the professional salesperson. When used correctly, this will allow the development of the sales process in coordination with the customer’s buying potential. Correctly quantifying a business opportunity will aid in controlling the business process variables and thus minimizing the risk of loss of sales opportunities.

More sales goals should meet the criteria by which objectives are evaluated in the sales and marketing world. They should be straightforward, measurable, include a timeframe, and the most appropriate given the organization’s resources, its final promotional strategy, in a competitive environment in which operates. If your goals are not realistic, managers will not know what they are trying to accomplish. If not quantifiable, managers, cannot obtain the tools to evaluate if objectives have been attained. If no timeline is included, then the sales manager or the sales team has “forever” to achieve their goals. If the sales goals are not obtainable, your sales department will waste valuable time and effort in pursuit of objectives that are doomed to failure from the start.

 

About the author

John R. Daly

John R. Daly was born in the Bronx borough of New York City. When…

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