How to Leave Your Competition In The Dust With Impactful Emails
If you want responses, you need to cut through the competition like a machete with impactful emails.
In today’s sales world, communication style matters more than ever now that sales reps tend to gravitate towards email. Email can be effective, however, you must learn how to stand out from the 350 other reps contacting the same decision-maker. Here are 5 tips for writing impactful emails that will set you apart from the competition and win more deals.
Brevity is Key
Asking about the weather or opening with, “I hope this email finds you well,” is trite and makes you look like an amateur. The key to getting a response is saying a lot with just a few words. Being clear and concise with your message will instantly separate you from other reps. Be straight and get to the point!
Timing is a Myth
If you haven’t realized by now, all of the blogs about the ‘best time’ to send emails are completely off-base. There is no golden hour for email responses. You need to realize these people are just like you.
They’re in front of their computer all day long, distracted by hundreds of unimportant Slack messages and pretending to pay attention to zoom calls.
Speed is everything in business. Get the email over to them as soon as possible. If you have an attention-grabbing subject line, they will open it.
The subject line is equally, if not more, important than the content itself. A thoughtful, customized email is worthless if your prospect doesn’t open it. Stop worrying about the right time, nail your subject line, and send the message NOW.
Respect the Gatekeeper
Have you ever heard that how a CEO treats the janitor shows a lot about their character? It’s the same with email. Whether you’re emailing the gatekeeper, head honcho, or marketing manager that keeps blocking you – your treatment needs to be EXACTLY the same.
If you’re coming across as sloppy and rude, you’re no different than the other reps and they will delete all of your emails.
Ask Intelligent Questions
Too many sales reps are not students of the game. As soon as their shift ends, so does their passion. If you’re not thinking about your field, your questions will be weak and it will bleed through in your emails.
The quality of your questions will determine the quality of your answers. Ask good questions, get good answers. Ask dumb questions, get ignored— plain and simple.
Win with Persistence
In today’s noisy sales world, you either evolve your strategy or your competition will leave you behind. The most important strength you can have is to keep learning and evolving. In business, whoever holds their breath the longest wins.
Analyze the last email you mindlessly opened. How did it grab your attention? Now apply that strategy to your next subject line.
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About the author
Will Reynolds is a sales professional, blogger, and entrepreneur. He owns & operates an…