Marketing is all about attracting attention and building a relationship. There is no selling going on. This past week I had the good fortune to facilitate a working breakfast seminar on marketing at the Hammond Innovation Center. After introductions by…
Business ethics, when positive and consistently displayed, build customer confidence and add tremendous value to the buying decision-making process. Foundation for Success Writers never truly know what hits a nerve with their readers and will subsequently generate the most responses. Recently…
“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do.” — Eleanor Roosevelt Is false evidence appearing real or is…
Today's industrious entrepreneurs, small business owners, and even C Level executives have a new strategy not afforded to past generations - blogging. Today's industrious entrepreneurs, small business owners to even C Level executives have a new strategy not afforded to…
How do you view yourself as a salesperson? What would happen if you changed that perspective? Sales still slumping along and not where you want them to be? Maybe you need to change your role. Marcel Proust wrote: "The real…
The question you must ask yourself is: “Does this secrecy make good business sense in today’s marketplace?” How This Joke Hurts the Small Business Bottom Line Small business owners understand that profitability is critical to staying in the marketplace. They…
What would happen to your business results if you just said "no" a little more often? Building business demands that you, as the solo professional, wear many hats. In wearing all of these hats, you are probably saying a lot…
- Leanne Hoagland-Smith
- http://www.processspecialist.com
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