Today’s industrious entrepreneurs, small business owners, and even C Level executives have a new strategy not afforded to past generations – blogging.
Today’s industrious entrepreneurs, small business owners to even C Level executives have a new strategy not afforded to past generations – blogging.
This marketing activity keeps selling yourself because you have a variety of ways to build relationships based upon your credibility, your expertise and your general professionalism.
What Internet marketing research is indicating is that visitors to your blog are not repeat visitors, but first time ones.
Understanding this piece of marketing data is critical in the construction of daily blogs and your goal in getting clients.
So here are some quick tips to help you reach out to those first time visitors as well as those who have book marked your site with some brief explanations.
Write with a personal flair
Remember: Your words represent who you are. If people wanted to hear some expert expounding about the latest and greatest they would have purchased a ticket to attend a keynote. The first step in marketing is to attract positive attention and the second step is to build a relationship. In getting clients, these two actions must be initiated first.
When you personalize your content without being overly personal you can showcase what makes you different from everyone else. Sales Training Coaching Tip: The words you write can showcase your difference quite subtly.
Keep the industry jargon out there are enough know-it-alls already in the cyberspace
People want real time answers and not a lot of “gobbledygook”. At the same time, they do not want to be lectured or talked down to.
Provide variety in content
Individuals using the Internet are looking for input from you. The more variety you can provide from the knowledge of your core competencies the greater benefit to your blog visitors. Using blogging as a strategy in getting clients is very much about understanding what they are seeking. Sales Training Coaching Tip: The use of key word research will help you.
Include relevant links within your blog postings
By placing relevant links with your post you can demonstrate not only your expertise, but that your knowledge is verified by others. Also this is a great way to give your visitors additional resources and show how you are ahead of the flow.
Use graphics to reinforce your main point, but remember to acknowledge the source
The use of graphics helps to reinforce the main point of your posting. When you acknowledge the source of the graphics, this lends to your own credibility. Sales Training Coaching Tip: People hear and read words, but they think in pictures.
Do not sell your products or services
The purpose of the blog is to attract attention and build a relationship. This is not the time to infect your potential customer with one of the 3Ps Virus of price, product or proposal. You will have plenty of time to engage in selling. Blogging again is a marketing activity and not a selling one.
Educate first, build the relationship second
Education based marketing takes many forms and blogging is just one of them. The goal is to educate first and then build the relationship second. By providing value through your education, you start constructing a solid foundation from which to establish a relationship. This approach leads to not only getting clients, but potentially reducing the over all sales cycle time.
These seven tips can help you construct a high traffic blog because you are creating value through the words you write.
Given that many of your visitors are first time, it is your responsibility to convert them into repeat visitors.
Finally, there is one additional benefit to you beyond getting clients and increasing sales. The more you write, the better you think and the better you think, the more you write.
About the author
Leanne Hoagland-Smith has over 25 years in sales. Her true joy is selling and…