Sales insights from

Cheryl Parks

Cheryl has invested several decades of diligently developing her mindset and expertise. This was a result of growing up as “the shyest girl in the room”! She decided to use her understanding of people, areas impacting their behaviors and decision making to make her mark in Corporate Sales where she landed new clients like Wells Fargo Bank, Discover Financial and Kaiser Permanente.

Latest articles

Elite sales performers differ from good ones in three key ways: they regulate their nervous system to lead conversations instead of react to them, they operate with clarity and alignment between their identity, values, and the results they're driving, and they make fast, committed decisions in real time. These three levers — state of mind, the CAR Framework (Clarity, Alignment, Results), and decision velocity — are what separate sustained elite performance from occasional good results. Cheryl Parks unveils the full framework in this blog on Sales Gravy, the number one sales training platform

Elite sales performers differ from good ones in three key ways: they regulate their nervous system to lead conversations instead of react to them, they operate with clarity and alignment between their identity, values, and the results they're driving, and they make fast, committed decisions in real time. These three levers — state of mind, the CAR Framework (Clarity, Alignment, Results), and decision velocity — are what separate sustained elite performance from occasional good results. Cheryl Parks unveils the full framework in this blog on Sales Gravy, the number one sales training platform

The 3 Levers that Separate “Good” Teams from Elite Sales Performers (Money Monday)

Cheryl Parks April 6, 2026

Summary Elite sales performers differ from good ones in three key ways: they regulate their nervous system to lead conversations

confidence cheryl parks sales gravy

confidence cheryl parks sales gravy

How Practice Turns Sales Reps Into Rockstars

Cheryl Parks June 16, 2025

Growing up, I was easily the shyest girl in the room. Not just quiet—debilitatingly shy. I was so shy that

About the author

Cheryl Parks

Cheryl has invested several decades of diligently developing her mindset and expertise. This was a result of growing up as “the shyest girl in the room”! She decided to use her understanding of people, areas impacting their behaviors and decision making to make her mark in Corporate Sales where she landed new clients like Wells Fargo Bank, Discover Financial and Kaiser Permanente.