Sales insights from

Richard F. Libin

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Image of a sales rep making sales calls after Sales Gravy training

The Dreaded P-Word

Just like salespeople create a daily action plan for sales, salespeople should plan to prospect. Set the goal – what

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About the author

Richard F. Libin
Richard F. Libin has written two acclaimed books that help people of all walks of life improve their sales skills, because as he says, “everyone is a selling something.” His most recent book, Who Knew?, was published in early 2017. His first book, Who Stopped the Sale?, is now in its second edition. As president of APB-Automotive Profit Builders, Inc., a firm with more than 48 years experience working with both sales and service professionals, he helps his clientele, through personnel development and technology, to build customer satisfaction and maximize gross profits in their businesses.