Quick Summary The Red Carpet Experience is a customer service approach that treats every customer like the most important VIP your business has ever had. The famous "Big mistake. Big. Huge." scene from Pretty Woman is every shunned customer's revenge…
A Sales Leader's Focus: Meetings Or Management? A manager’s job is to train, educate and develop their people, and to make them as successful as possible. To be effective, managers should be buried in people, not in paper or meetings.…
There are ten simple habits, that practiced every day, will help you land a dream job, advance your sales career, and boost your income. You might have seen the meme called, “10 Things That Require Zero Talent.” Here is the…
Keep in mind, business is not about just selling products. Business is about developing and helping people who build loyal clientele and contribute to the bottom line. While no one can win all the time, 100% of everyone’s effort must…
Virtually everyone today is embracing technology, from smart homes and cars to the IoT. So, is this technology replacing salespeople? Our world is changing every day - faster than many of us can handle. Generation Z, the first to be…
Quick Summary Attitude is everything in automotive sales, and veteran car salesman Dennis Tilko is living proof. After losing a sale to a dealership that simply treated the customer better, Dennis learned that price doesn't close deals, people do, and…
In sales, most people think their job is to sell a product or service. Wrong. A salesperson’s job is to help your customer buy, to help them find the exact product or service that meets their needs, wants and desires…
First impressions matter. You must look and present yourself professionally, even on casual days. Your image reflects on your company and on the product you’re selling. Greeting a customer with a positive attitude sets the tone for the entire interaction.…
Technology simplifies the process and helps consumers prepare to make a decision before they talk to a salesperson. Most consumers today spend hours researching online, talking to friends, reading, checking pricing and financing options, and more. While this speeds the…
If a salesperson gives out three business cards every business day, at the end of a month the individual would have passed out about 78 cards. He or she would have met and talked to 78 new opportunities, referral sources…
If a customer doesn’t like a store, or has a bad experience, they can choose to leave. Most can go down the street, find the same product and purchase from the competition. Trying to keep or woo customers with the…
It is a proven fact that when a customer comes into a business and asks specifically for a particular salesperson, the closing percentage is 60% or higher than a person who is drawn in through advertising and general awareness. Prospects,…
Richard F. Libin has written two acclaimed books that help people of all walks of life improve their sales skills, because as he says, “everyone is a selling something.” His most recent book, Who Knew?, was published in early 2017. His first book, Who Stopped the Sale?, is now in its second edition. As president of APB-Automotive Profit Builders, Inc., a firm with more than 48 years experience working with both sales and service professionals, he helps his clientele, through personnel development and technology, to build customer satisfaction and maximize gross profits in their businesses.