
Two Keys to Great Client Relationships
Despite the advice given by so many trainers that being liked by prospects is the key to sales success and to strong client relationships, the fact is that being liked by prospects and
Welcome to the Sales Gravy blog, where salespeople and sales leaders get better every week. We publish new sales training articles and podcast episodes three times a week, covering prospecting, cold calling, objections, negotiation, and leadership, written by Jeb Blount and the Sales Gravy trainer team.

Despite the advice given by so many trainers that being liked by prospects is the key to sales success and to strong client relationships, the fact is that being liked by prospects and

A study done by Marketing Metrics shows that we have a 20-40% chance of re-engaging a former customer vs. a 5-20% chance of turning a new prospect into a customer! Why is now a
As you go about your day today, remember that selling isn’t life or death. However, if you prepare and have commitment, your approach is based on solid core values, and you execute and work

Several years ago, I read a fascinating article about a body language experiment that was conduced by a group of marketing students attending a major university. The experiment was designed to measure the impact,

Call me a referral snob if you will, but if we’re going to ask for referrals, spend precious time following up on them, and then work them with due diligence, don’t we deserve

Some people love meetings and others dread them. Despite having the reputation as sleep enhancers, meetings are actually an opportunity for you to network with management, fellow employees, clients and vendors. You may be

Attending meetings is a lot like going to class. Where you sit in class can affect your grade, and where you sit in a meeting can affect your career. Business meetings are opportunities for

Keep your emotions in check. Road rage is on the rise. While it ought to be avoided simply on the basis of safety, a display of temper behind the wheel could also cost you

Get ready by being clear on your message. Know what it is you want to say. Have three to five points to make regardless of what you are asked. Learn by watching politicians. They

Ask yourself: Ever had a prospective client request a discount, postpone an order, or worse, cancel purchasing from you or your salespeople? Well then it’s a good bet they don’t understand your offerings true

One of my rules for Champion sales people is that nobody buys anything unless there’s a gap between where they are and where they want to be. To effectively sell value, sales people need

In today’s fast- paced business world where too many people claim that they don’t have time to be nice, it’s easy to overlook the details that can help you grow your business, increase your
Quick Summary The money in sales is in the follow-up, and nowhere is that more true than with inbound leads. Yet most salespeople quietly burn the best opportunities they get handed. They’re too slow,

Quick Summary An effective cold calling approach isn’t about a slicker pitch — it’s about earning the right to a conversation. The five elements below are research, asking questions, listening, honesty, and follow-through. Cold
Summary Prospects ask about price on a cold call because they are overwhelmed, not because they are serious buyers. The fix is a combination of better call timing, confident objection responses, and language that
Here’s a question that’ll make every salesperson’s blood pressure spike: What do you do when your cold call gets an objection in the first five seconds because prospects immediately stereotype you as something you’re
Here’s a question that’ll stop you in your tracks: Would you let someone walk up to you, take your wallet, empty out all your cash and credit cards, and leave your family with nothing?
Here’s a question that’ll expose one of the most common productivity killers in sales: How much research should you do before making a cold call? That’s the challenge Michael Bricker from West Monroe, Louisiana,
What do you do when you’ve been away from prospecting for a while and suddenly the call reluctance feels brand new again?
You’ve had great discovery calls, delivered compelling presentations, and built solid rapport with your prospect. Then comes the objection that stops your deal dead in its tracks. “We need to think about it.” “The
Here’s a question that keeps startup founders up at night: How does a first sales hire build pipeline and prospect effectively when there’s zero technology, no tools, and absolutely no data resources available? That’s

Steal this trial close technique and exact scripts to motivate buyers to make decisions and act without making big price concessions.
Salespeople fail at cold calling for five common reasons. Fix them and the phone starts producing appointments again.
Most salespeople are looking for the secret edge that will move them to the top of the sales ranking report. The truth though is that there isn’t just one thing that separates top performing
Short Answer How honest should you be in sales? Completely. The moment a customer catches you in even a small lie, like fudging how long a meeting will run, they have every reason to
The best pitch I’ve ever heard about didn’t have a single slide. It had an ax, an elevator, and a crowd that had no idea what was about to happen. The sales storytelling techniques
Sales complacency is the silent performance killer that sets in after winning — and the only defense is returning to the fundamentals that built your success in the first place. Key Takeaways When Success

Quick Summary Reading buyer signals means recognizing the behavioral and psychological cues prospects send before they ghost you, and using that information to keep deals moving toward a real decision. Key Takeaways Listen to
When results drop and motivation fades, the fix is to increase your prospecting activity above your normal baseline, not wait until you feel ready. More calls create more conversations, more conversations create more opportunities,
No matter your industry or deal size, mastering how to negotiate in sales comes down to seven rules that protect your leverage and win more profitable deals.
Here’s the scenario that’s playing out in sales organizations everywhere right now: Your team fought through a brutal first half of the year, rallied momentum in the second half, crushed their numbers, and now
You’re Coachable, But Are You Truly Humble? You’ve been coachable your entire career. You take feedback, adjust your approach, read books, listen to podcasts, and implement what works. Yet being coachable doesn’t automatically make
The automated “Great job, team!” email blasted to 47 people at 4:37 PM on a Friday isn’t authentic appreciation. Neither is the generic gift basket ordered by someone in HR who’s never met your
To a sales leader, it’s a familiar story.Month one: Your new SDR is on fire. Energy through the roof. They’re excited about cold calling.Month two: Still strong. Meetings are getting booked. Dashboard looks good.Month
This time of year is critical. As sales leaders map out their budgets for the new year, the conversation always centers on a core conflict: How to cut expenses and, simultaneously, motivate teams to
Here’s a question that’ll keep you up at night: How do you take a company from $300K in annual revenue to $1.5 million in 18 months, then scale to $3-$5 million within five years?
Your sales team has the tools. They know the pitch. The CRM is full of leads. So why are half your reps still missing quota? The real issue? Most sales leaders are managing activity
Walk into any sales conference, scroll through LinkedIn, or join a sales team meeting, and you’ll hear the same tired arguments: cold calling versus social selling, interruption versus relationship-building, quantity versus quality. The sales
Leadership is the single most important factor in a sales team’s success. You can have talented reps, strong products, and a solid sales process, but without effective leadership, performance stalls. As Duff Tucker, Sales