The Secret to Gaining Customers for Life
Put in place an appreciation plan and system that touches your clients at least 4 times a year, if not more. It can be as simple as sending cards – physical cards in the
Put in place an appreciation plan and system that touches your clients at least 4 times a year, if not more. It can be as simple as sending cards – physical cards in the
There is no reason—other than laziness—to ever place a “cold” call. Cold calling. Just hearing the words causes chest-tightening, loss-of-breath anxiety for many. And it’s dumb. I suggest you never place another one. In
Part of the reason so many small business owners are crazy busy is because they are not 100 percent forward-thinking leaders. “We don’t have a budget as much as we need to take this
The real power of testimonials comes from the fact that they’re not polished…they’re authentic and from the heart. When we receive positive testimonials from clients, it might seem difficult to ever find fault with
How frequently in business do we continue to ride dead horses? From ineffective marketing to misaligned operational systems to poor management, all continue to exist even though they are, simply speaking, dead horses. Years
What if rejection wasn’t the thing that you were afraid of, but instead it was the goal? I speak to a lot of small business owners who have just started their company and they
Often, when a sales rep knows the right way to ask for the sale, they’ll be more inclined to do so! This common error costs more sales than most sales leaders are willing to
While ultimately nothing beats proper preparation and relentless practice, creating a fun environment for the difficult task of cold calling will certainly have a net positive effect. Despite recent claims that cold calling as
We all have troublesome customers who take up much more of our time and energy than our other customers. However, we continue to spend an inordinate amount of time on their demands and continue
