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Often, when a sales rep knows the right way to ask for the sale, they’ll be more inclined to do so!


This common error costs more sales than most sales leaders are willing to admit.

Here’s the thing, you could possess the most talented sales team in the world, equipped with sales reps who know how to ask the right questions, overcome objections, negotiate effectively and it will still do you no good if these reps don’t ask for the sale.

Why then, are so many sales leaders being nonchalant about the fear of asking for the sale?

This doesn’t have to be a matter of intimidation!

There are “soft ways” to ask for the sale. Here are a few key phrases you can use:

  1. “What do you want to do next?”
  2. “Where do we go from here?”
  3. “Are you ready to get started?”
  4. “Shall we sign an agreement?”
  5. “Would you like to take a delivery tomorrow?”

To be honest, I don’t care what question is asked, I just care your sales team makes it a priority to ask for the business.

And, if you’re a sales leader or manager wondering what you can do to help your team along with this, here’s some advice.

Go out and ride along with your team and watch them make sales calls. And, if they don’t ask for the business, ask for them. Show them how it’s done.

Often, when a sales rep knows the right way to ask for the sale, they’ll be more inclined to do so! Coach them after the call to ensure they understand the importance of asking for the sale.

About the author

Colleen Francis

Colleen Francis

Colleen Francis, Sales Expert, is Founder and President of Engage Selling Solutions. Colleen Francis…

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