How to Negotiate in Sales: 7 Rules That Win the Deal
No matter your industry or deal size, mastering how to negotiate in sales comes down to seven rules that protect your leverage and win more profitable deals.
Welcome to the Sales Gravy blog, where salespeople and sales leaders get better every week. We publish new sales training articles and podcast episodes three times a week, covering prospecting, cold calling, objections, negotiation, and leadership, written by Jeb Blount and the Sales Gravy trainer team.
No matter your industry or deal size, mastering how to negotiate in sales comes down to seven rules that protect your leverage and win more profitable deals.
Summary A LinkedIn social selling strategy works when sellers show up with authenticity, not automation. The biggest mistake sellers make today is using AI to generate posts and messages in bulk, then publishing without
Summary When the market shifts, your salespeople are not going to figure it out on their own. That’s your job. As a sales leader, your responsibility is to see the change coming, get ahead
Time management is a myth. Time is fixed and unrecoverable — what salespeople can manage is how they choose to spend it. Every sales day presents three types of activities: trivial, important, and impactful.
Summary The easiest way to spot a fake sales guru on LinkedIn is to ask one question: are they selling you something before they’ve proven anything? Fake gurus manufacture credibility through aesthetics and urgency.
Summary How do you know what sales advice to trust? Look at who’s giving it. Credible sales advice comes from people who are actively selling today, have a verifiable track record across years and
Under-slept reps make more mistakes, take longer to respond, remember less, and read prospects worse, all of which show up in fewer calls made and fewer deals closed.
Summary The four principles of effective sales conversations are: (1) people respond in kind, meaning emotions are contagious and you set the tone; (2) people communicate in stories, and the clues to their real
Most salespeople are wired for now. The quota is now. The pipeline review is now. The pressure to close is always right now. And that urgency is exactly what gets in the way when
Summary How do you get your first customers when you have no sales experience and no reputation? Target people who have not committed to a competitor yet. Define a tight ideal customer profile, qualify
Summary Sales reps who sprint through their prospecting activity burn out fast and end up with empty pipelines by mid-quarter. The fix is not working harder out of the gate. It is building a
I was about two years into my sales career when I took a deal I had no business taking. A local business owner was expanding fast, opening new locations all over town, and I
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The #1 Trade Secret Of Pro Buyers After a lengthy new client acquisition process, the time has come to submit a proposal including pricing. Countless hours are spent formulating a glorious proposal that details
Prospects Have Objections, You Need to Know How to Handle Them Learning to handle objections is important so that you don’t spend time with prospects who are not going to buy and you ensure
Three Turnarounds to Common Insurance Sales Objections In inusrance sales, there are three objections that you will face when engaging prospects and customers. You gain a competitive advantage when you prepare in advance and
Your Prospect’s Attention Span is Short It is super easy to lose your prospect’s attention on a cold call. When you do, click . . . the call is abruptly over. When you make
Gatekeepers Are Not The Enemy It may seem like the gatekeeper’s primary job is to keep you out. But they can be your ally if you learn how to enlist their help. Knowing best
3 Key Elements of Sales Fitness To reach peak performance and productivity, sales professionals need to be physically fit, because mental energy is limited by physical energy. Here are three steps you can take
Snail Mail Isn’t Dead When it comes to making connections with hard-to-reach decision-makers, gaining familiarity with a prospect, and maintaining a relationship with your past and current clients, snail mail can’t be beat. Here’s
Video Messaging Works The simple truth is that video messaging works. Even a 60-second video can get you and your team right to the people who matter the most. Prospecting Isn’t Easy I was
All’s fair in love and war—and sales. At the end of the day, what really matters is whether the deal closed or if you were left holding the bag. Did you make quota this
Great advice is everywhere, but most of it is fluff. In sales, you don’t need clichés—you need real strategies that help you win more deals. We’ve pulled together five of the biggest game-changing sales
The right mindset doesn’t just win games—it seals deals. It’s the “get it done” frame of mind that keeps your head in the game, keeps you sharp, and keeps you working for excellence. Work
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The best salespeople spend hours rehearsing sales calls, because statements, and meeting pitches so they know exactly what to say when they finally get a prospect on the line. The best know that practice,
Marcin from Warsaw, Poland, asks: What are the top sales trends shaping the future of sales? Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in
On the surface, you’d think that “selling” and “asking” go hand in hand. In reality, salespeople at all experience levels often hesitate, tiptoe around, or dodge direct closes because they’re afraid of rejection, worried
In this episode of The Sales Gravy Podcast, take a look back at the best insights from the year. These moments aren’t just memorable, they’re actionable advice that sales professionals can take into 2025
The best way to measure sales productivity is with leading indicators—the KPIs and metrics that predict future revenue and let you fix problems before sales dry up.
Most sales team meetings fail because they aren’t actually about selling. Mike Weinberg says the fix is simple: stop running status updates and start running meetings that make your team more aligned, more energized,
Jumping in to save a rep’s deal feels like leadership, but it trains your team to call you instead of solving problems themselves. Real sales leadership means coaching the rep, not closing the deal
If you want to know how to scale a sales team, document your sales process and prove your close rate before you add headcount, then decide whether your next hire is a leader or
Most sales forecasts fail for a reason no CRM can fix. Sellers stop telling their leaders the truth the moment honesty starts costing them something.
Summary The most effective sales compensation strategy for getting a small team focused on high-value complex deals is to layer a significantly higher reward on those deals without reducing incentives on transactional ones. Pair
Summary When the market shifts, your salespeople are not going to figure it out on their own. That’s your job. As a sales leader, your responsibility is to see the change coming, get ahead
Summary: Most sales managers confuse empathy with sympathy and pay for it in team performance. Jeb Blount breaks down the real difference, why listening first is the most powerful coaching move you have, and
Summary: Q1 is feedback, not failure. Top-performing sales teams use a Q1 sales strategy review to assess whether they have an execution problem or a focus problem, then make targeted adjustments heading into Q2.