Message Matters | Sales Communication Skills Training

Message Matters is our master class on effective sales communication and presentation skills.

From the beginning of the sales process all the way through to the close, what your salespeople say and how they say it matters. Their words and communication style play a critical role in connecting with stakeholders and differentiating your products and services from your competitors.

Sales professionals who hone their communication skills are perceived as more authentic and trustworthy. They command attention and outperform their competitors.

Master Class

This course provides your sellers with the skills, techniques, and tactics to communicate with confidence and deliver winning presentations that close the sale.

Message Matters teaches sales professionals exactly what to say, how to say it, and when to say it to effectively connect with and influence buyers. Participants learn to formulate compelling sales stories, communicate with authenticity, and deliver powerful presentations in-person, on the phone, and via video conferencing platforms that seal the deal.

Competencies Developed

  • Effective Verbal Communication Skills
  • Non-Verbal Communication Skills
  • Understanding the Buyer’s Language
  • Leveraging the Similarity Bias to Influence Stakeholder Behaviors
  • Flexing to the 4 Stakeholder Personas
  • Mastering the 4 Principles of Effective Sales Conversations
  • Leveraging Dual Process Communication
  • Flipping the Buyer Script
  • Deep Listening
  • Active Listening
  • Gaining Attention and Influencing with Insight
  • Structuring and Delivering Compelling Sales Stories
  • Developing and Delivering Effective Value Statements
  • Developing and Delivering Because Statements
  • Mastering the Bridging Technique
  • Presentation Planning and Strategy
  • Delivering Effective Product and Software Demos
  • Delivering Effective Sales Presentations
  • Face to Face Presentation Strategies
  • Telephone Presentation Strategies
  • Video Conferencing Presentation Strategies
  • Structuring and Building Effective Sales Proposals
  • Mastering Human Influence Frameworks
  • Developing Self-Awareness and Emotional Self-Control

Delivery Options

We recommend delivering this training via an instructor-led virtual classroom experience facilitated by our master sales trainers. The live virtual sessions are supplemented with self-directed video-based learning, individual exercises, discussion groups, and coaching.

The virtual selling course is six to 16 hours of live instruction – depending on the modules you choose for your team. Though we recommend once or twice a week sessions of one to two hours, the course may be delivered in the configuration that makes the most sense for your team.

Sales Gravy is the leader in virtual sales training innovation. Our Virtual Learning Experience™ (VLX) keeps learners engaged and makes knowledge stick:

The training media, educational design, and delivery connect with adult learning preferences and are responsive to multigenerational learning styles. We employ an active learning methodology that blends interactive instruction with experiential learning elements, online learning, and role-playing scenarios to create reference experiences that anchor key concepts and make training stick.

Licensing and Train the Trainer

Should you prefer that your own sales enablement team deliver the training, you may license this program. We will train and certify your trainers and supply all of the course material. Give us a call at 1-844-447-3737 to learn more about our innovative licensing options.

Course Customization

At Sales Gravy, we are known for our ability to shape training around your culture, unique situation, and to speak your sales organization’s language.

This course may be fully customized for your industry, customer base, learner segment, and defined business development, sales, and account management processes. Modules may be grouped, adjusted, expanded, or removed as needed.

The Results:

  • Engaged learners
  • Training content assimilated faster
  • New skills stick
  • Long-term behavior change
  • Sales productivity acceleration
  • Significantly higher return on your training investment

To guide us while working with you and your team, we leverage a proven process – ADIO² – for developing and customizing powerful and engaging training curriculum and content specific to your unique situation.

Sales Gravy Proven Process for Sales Training Curriculum Customization

Get In Touch

Online Courses

Learn anywhere, any time, on any device.


Learn Online

Self-paced courses from the
world's top sales experts

Virtual Training

Live, interactive instruction in small
groups with master trainers


One-to-one personalized coaching
focused on your unique situation