Why do you have those business cards? Do you have piles of business cards near your desk or computer stand? So what are you doing with them? Waiting for a few spare moments to enter them into your database or…
If your cyberspace storefront is not keyword-rich, easy to navigate, and ladled with fresh content, you will have visitors who stay less than 10 seconds. How exactly does that increase sales? Each day I receive notice for another social media…
Quarantine is often worse than spam because the intended recipient has no idea that the e-mail exists. It’s always fascinating to see how previous experiences such as jobs and careers benefit you in unexpected ways. So, I was quite pleased…
With a dirty list you can’t even begin to evaluate if your message is on target or not. Clean it up. Your lead generation email list is one of the top four factors that cause marketing campaigns to fail. This…
What works to get your attention, or what have YOU found works to get your prospect's attention? In all the noise and all the clutter you must stand out or your human-to-human connection will not ever take place. Once you…
These are from my new book, High-Profit Prospecting. Here are 10 rules you need to follow when emailing prospects. 1. Use email as one prospecting strategy. Email is not the only prospecting tool. Relying 100 percent on it will only…
When we have something to focus on we can create a very targeted, specific message that can be heard by that audience. When we keep our outreach broad we dilute our message and no one hears it. Today I was…