Peter McLaughlin

Peter McLaughlin has spent 25 years in sales, including roles as Sales and Marketing Director for a Wall Street publisher, selling to the C-suite in technology and healthcare, and B2B commission-only telemarketing. He has also built, grown, and sold a company in the security industry. Peter is a certified hypnotist and has studied subconscious influence and persuasion since 2006, work that led him to combine sales and subconscious influence as President of BTC Sales Development. He is the author of “Becoming the Customer: Empathy, Influence and Closing the Sale.”