Written By: Kendra Lee
I find events to be one of the most effective strategies to uncover qualified leads. The people who participate choose to come because they’re interested in your topic. You get to share your perspectives and recommendations, highlighting yourself as an expert they want to work with.
The prospects who attend feel as if they know you and want your assistance.
With today’s technology, events are inexpensive to run. But if you’re going to do all the work to create great content with high value, you want to be sure that the people who are interested in it know it’s happening and how to sign up.
You won’t get the number of qualified leads you deserve if only 5 people attend! Here’s where social media can help.
Now I know what you’re thinking. I’ve been there, too. “Social media can’t possibly help me. I don’t have much time for it, don’t do it regularly, and am not connected to that many people.”
I ran an event just last month that had people I’d never heard of before in attendance. They found it from re-tweets of my tweets, comments others had commented on, and our postings across LinkedIn, Facebook and Twitter. These people weren’t connected to me anywhere. Social networking made it happen.
How? Let me share my strategies with you.
Once your content is perfected, events are a numbers game. The more interested people from your target market that you can attract to your event, the greater the number of leads. Social networking can get your message out, bringing participants and leads to you!
Kendra Lee is a top IT seller, sales advisor and business owner who knows…
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