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In this episode of The Sales Gravy Podcast, Jeb Blount Jr. sits down with sales guru Kristie Jones as she shares her secrets to success, including powerful mindset shifts and strategies to unlock your full potential.

Key Takeaways: 

– The Importance of Positivity in Decision-Making: Positive decisions about entering a sales role, rather than trying to escape a current job, can lead to more fulfilling outcomes. Sales success often comes when you’re focused on going toward something, not just getting away from something else.

– The Power of Financial Transparency: Open conversations about money and commissions lead to better financial decisions. Early exposure to financial planning, like saving for retirement, gives a long-term advantage in wealth-building. 

– Understanding Your Sales Superpower: Knowing yourself is key to excelling in sales. The first step is to identify your sales superpower—your unique strength that sets you apart in the sales process. Once you understand this, you can match it to the right product, industry, and role.

– Self-Awareness is Crucial: True self-awareness, including recognizing strengths, weaknesses, and natural abilities, is critical in achieving success. You need to ask yourself and others about your strengths to identify your superpower, which helps guide career decisions.

– Leveraging Your Secret Weapon: A secret weapon is a strategy or skill that, while not always obvious, can turn the tide in a difficult situation. It’s the “ace up your sleeve” you can use when you need to close a deal, much like leveraging your unique strengths at the right moment to get results.

– Leveraging Your Strengths: Focus on identifying and doubling down on what you’re naturally good at, especially in negotiations and closing deals. Emphasizing your strengths allows you to excel in areas where others may struggle.

Mindset Matters: A positive mindset is crucial for success. Self-talk plays a significant role in shaping this mindset. Avoid statements like “I’m bad at sales” or “I’m not a good negotiator” and instead focus on positive actions, such as “I made a mistake, but I’m not a failure.”

– Challenge Negative Self-Talk: Negative self-talk is natural but can be countered. Recognizing when it’s happening and replacing it with affirmations or positive phrases like “I’m the winner” helps refocus your mind and combat doubt.

– Visualization for Success: Mental visualization is a powerful tool for success. Visualize achieving your goals—whether that’s winning a tennis match or closing a deal. This helps your brain work towards these outcomes even when you’re not actively working on them.

– Proactive Career Management: Don’t be reactive about your career. Be proactive, conduct research, and approach potential employers with a tailored message, showing why you’re the right fit even when no job is advertised. This sets you apart from others who take a more passive approach.

– Intentional Job Search: Treat your job search like a search for a life partner, not just a “job.” A career should align with your long-term goals, and you should actively seek out companies and positions that match your vision. A more intentional, tailored approach is more effective than just applying everywhere.



Negotiation: A Key to Unlocking Opportunities

Negotiation is often seen as a key skill in sales, and rightfully so. However, what if negotiation could be viewed as a superpower, a tool that could unlock countless opportunities and elevate one’s sales game? In many ways, getting an appointment or making the initial connection is already a negotiation in itself. By shifting the mindset to view negotiation as a strength, it opens up a world of potential. Instead of focusing on weaknesses, one can use what they excel at to create better outcomes in sales. This mindset can be incredibly powerful, particularly in a competitive field where every advantage matters.

Leveraging Strengths for Success

Sales professionals can often find themselves overthinking or doubting their abilities, but the key is to focus on the skills that already make them great. By doubling down on these strengths, a salesperson can turn simple actions into powerful tools for success. It’s not about making everything your own but rather amplifying the things you do well. This strategic focus on strengths can be the difference between closing a deal and letting it slip away.

Overcoming Mental Barriers

Even with a mindset focused on leveraging strengths, there are still challenges to overcome. One of the biggest obstacles many face is mental barriers. Negative thoughts, fears, and doubts can often get in the way of making the best decisions. In sales, these mental barriers can be detrimental, especially when a person feels stuck or uncertain. Recognizing that these thoughts are just temporary can make all the difference.

Reframing Negative Thoughts

A negative mindset is often one of the primary reasons people struggle in sales. Negative self-talk, such as thinking “I’m bad at this” or “I’ll never succeed,” is a common trap. However, reframing these thoughts can lead to a better mental state. Instead of viewing mistakes as evidence of failure, successful salespeople learn to see them as part of the process. The key is to focus on what can be improved rather than getting bogged down by what went wrong.

For example, if a call doesn’t go as planned, instead of thinking “I’m bad at sales,” try shifting the perspective to “I made a mistake during this call, but I can do better next time.” This subtle change in mindset helps to view the situation as an action, not a reflection of personal worth. The action is what can be controlled, and learning from it is what leads to growth.

Building Mental Resilience

Another important aspect of overcoming mental barriers is the idea of building mental resilience. Sometimes, it can feel almost impossible to push past negative thoughts, but it’s not as difficult as it seems. There are techniques that can help individuals strengthen their mental resilience, one of which involves repeating positive mantras or affirmations.

A popular method is using a simple, positive phrase, such as “I’m the winner,” and repeating it during moments of doubt or stress. This repetition of positive thoughts can help override any negative mental chatter, refocusing the mind on success. It’s like building mental muscle—by practicing this technique, it becomes easier to maintain a positive mindset even in challenging situations. This is similar to how athletes use mental imagery and affirmations to improve performance.

The Power of Visualization

In addition to mantras, visualization plays an important role in shifting the mind toward positive outcomes. By imagining success, one begins to form a belief that success is inevitable. Whether it’s visualizing a successful sales call or imagining a goal being reached, this form of mental preparation can have a significant impact on performance. Visualizing success primes the mind to act in ways that align with that vision.

Self-Reflection and Positive Affirmations

Sales professionals can also benefit from self-reflection and positive affirmations. A simple question such as “Why am I a great salesperson?” can help shift focus toward past successes and strengths. Asking “why” helps the brain to generate answers, creating a mindset of confidence and readiness. This technique is an easy but effective way to break free from negative thoughts and create a more empowered outlook on sales.

Being Proactive in Sales and Career

It’s also important to recognize the value of being proactive in one’s career. Being reactive is often a recipe for stagnation. Instead of waiting for opportunities to come to you, it’s essential to take the initiative and make your presence known. Proactively reaching out, whether it’s to a potential client or an employer, can set you apart from others. This approach isn’t about bombarding people with messages, but rather about demonstrating genuine interest and taking action.

Take Charge of Your Career

This proactive mindset can also be applied to career development. Rather than sitting back and hoping for the perfect job opportunity to come along, take charge of your career path. Do research, build connections, and actively position yourself as the ideal candidate. By showcasing your skills and passion, you increase your chances of standing out. Showing initiative can help you land the job or client you desire.

The Importance of Intentional Choices

The concept of being intentional with career choices is another key factor in achieving success. Instead of casting a wide net and hoping for the best, focus on quality and research. Tailoring your approach is far more effective than mass-sending applications or cold calls. The same principle applies in sales: targeted outreach with purpose and strategy will almost always lead to better results than casting a broad net.

Building Confidence for Success

Confidence plays a large role in both sales and career advancement. Confidence is about believing in your abilities and knowing that you can perform well in any situation. However, self-confidence takes this a step further. Self-confidence is the belief that even if things go wrong, you can handle the situation and learn from it. This type of confidence builds resilience and prepares you for the ups and downs that are inevitable in both sales and career growth.

Unlocking Your Superpower

By focusing on strengths, overcoming mental barriers, and being proactive in both career and sales, individuals can build the resilience needed to succeed. It’s about creating a mindset that not only expects success but also embraces the challenges along the way. With this approach, any salesperson can unlock their superpower and rise to the top.


Download the Small Business Owner’s Guide to Sales Training to learn key strategies and tactics for giving your team a competitive edge through sales training without breaking the bank, eating up your valuable time, or adding more to your plate.

About the author

Jeb Blount, Jr.

Jeb Blount, Jr. is a graduate of Berry College with a degree in Political…

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