Author: Leanne Hoagland-Smith

sales productivity

“Average” Performance Hurts The Whole Company

What does average mean, especially in today’s workplace where the lack of employee engagement drains profits? Where it drains the performance of hard working employees who go beyond expectations? Years ago, a wise mentor of mine shared these words: “When…

salesperson

Are You An Imitation Salesperson, Or The Real Deal?

In sales, today’s educated buyers know the difference between real butter and an imitation. Funny, how many business professionals say they are a good salesperson, yet in all actuality, they are just in sales. This reminds me of the commercial…

bad hire sales cost

The Cost Of A Bad Hiring Process

The cost of a bad hire extends beyond the physical hiring, from running the advertisement to interviewing. If this decision is made in error, other areas of the small business are affected as well. Many small business owners end up as…

gap results sales goals

Your Beliefs Bridge The Gap Between Goals and Results

In today's world, people have a very strong belief in their weaknesses and an even stronger belief not to "brag" about their strengths. Yet, winning teams win because of the strengths of all team members. Any gap in an organization's…

planning success

Predetermined Actions Bring Sales Success

Success is the continual achievement of your predetermined goals stabilized by balance, purified by belief, aligned to your purpose, and fueled by your passion. A New Definition for Success Many sales experts, including sales coaches, share quotes about sales success…

social media target audience

Reaching Your Target Audience on Social Media

Do a search for your name on Google. On the first page of Google, there should be a link to each of your social media sites, your website and your blog. "To be or not to be" Today I had…

sales leader question

The Hardest Question for Any Business Owner to Answer

The “what” centers around the value you as the solution provider bring to the buying decision table. The hardest question for any business owner to answer and along with the correct response to potentially deliver the greatest increase in sales…

value selling

Just Be Valuable! An Effective Way to Increase Sales

Top sales performers and successful small business owners embrace the human touch and are viewed by their constituents to clients as “valuable.” These individuals make time to stay human. In what is still a difficult selling environment, there are a…

return on investment

Make the Most of Your Time to Generate the Greatest ROI

Increasing sales begins with attracting attention and building relationships. Business to business networking events are great springboards for marketing success. What makes business-to-business networking worth your while? Business-to-business networking is how many small business owners and crazy busy sales professionals…

sales leadership future

Results-Based Leadership Is The Future

What would happen if existing and future leadership programs were centered around a results-based model of leadership instead of a competency-based one? Think for a moment of a leader you appreciate or admire. Then jot down three of his or…

business relationships

Relationship Selling: Are You a Sales Vendor or Sales Guru?

In today's marketplace, relationship selling continues to be the best way to increase sales. After all, client engagement levels are the steps within relationship selling. Your phone rings and a potential customer asks you if he or she should register…

video marketing youtube

Lost in the Mix? These Video Marketing Strategies Can Help

If you haven’t included video marketing into your integrated marketing plan, maybe now is the time to take that action. Ensure A Maximum Return With Limited Time Recently, I entered the world of video marketing. Yes, I am late to…