“If the Good Lord wanted us to talk more than to listen, he would have given us two mouths instead of two ears.” - Mark Twain How many times do salespeople talk themselves out of a sale? Hmm, let me…
The real power of testimonials comes from the fact that they're not polished...they're authentic and from the heart. When we receive positive testimonials from clients, it might seem difficult to ever find fault with them. After all, if they’re saying…
Loyal customers will take your company to the next level because of their long-term patronage, and willingness to tell everyone about you. I can't imagine any business professionals saying are thinking that satisfied customers are not a priority. We all…
There are three aspects to a customer relationship that lends itself to strong customer loyalty. Keeping customer loyalty is one of the greatest challenges in sales. This can be especially challenging if your product or service is one that is…
They key here is to make it easy: ask questions that would form the basis of a testimonial, write it up on the customer’s behalf and send it to them for their quick approval. Chris and I try to stay…
Testimonials provide a level of credibility that a sales conversation doesn’t instill. Every salesperson knows that client testimonials are like gold in the sales process. The right testimonial can avoid the need for lengthy reference sharing. It can keep you…
Top sales professionals take the time to communicate customer expectations and follow-through with the client to ensure success. When you follow-up with the customer to ensure satisfaction, you get repeat and referral business. It’s that simple. Each element of a business…
Make sure your testimonials are “impact” testimonials. Distrust in sales and marketing messages has skyrocketed over recent years. Not surprising when you see some of the ridiculous unsubstantiated claims made in e-mails. Buyers may not believe the words of sales…
As you work to make sales, it’s easy to fall into the trap of thinking you know what your clients want and need. However, it’s likely that you have overlooked some of your clients’ needs or haven’t recognized that their…