
Don’t Ignore the Voice of the Customer
“If the Good Lord wanted us to talk more than to listen, he would have given us two mouths instead of two ears.” – Mark

“If the Good Lord wanted us to talk more than to listen, he would have given us two mouths instead of two ears.” – Mark

The real power of testimonials comes from the fact that they’re not polished…they’re authentic and from the heart. When we receive positive testimonials from clients,

Loyal customers will take your company to the next level because of their long-term patronage, and willingness to tell everyone about you. I can’t imagine

There are three aspects to a customer relationship that lends itself to strong customer loyalty. Keeping customer loyalty is one of the greatest challenges in

They key here is to make it easy: ask questions that would form the basis of a testimonial, write it up on the customer’s behalf

Testimonials provide a level of credibility that a sales conversation doesn’t instill. Every salesperson knows that client testimonials are like gold in the sales process.
Top sales professionals take the time to communicate customer expectations and follow-through with the client to ensure success. When you follow-up with the customer to ensure

Make sure your testimonials are “impact” testimonials. Distrust in sales and marketing messages has skyrocketed over recent years. Not surprising when you see some of

As you work to make sales, it’s easy to fall into the trap of thinking you know what your clients want and need. However, it’s