Well-crafted positioning questions are the secret to sales differentiation: they help your buyers think twice about the solution they have or could have and disrupt the status quo. At a very young age, I was told that I should pursue…
Why go out and generate leads the hard way? Sometimes you have to, but start with the easiest ways first. Generate leads within your existing customer base. What’s the easiest business you will ever get? Why is it that most…
Whether you are just learning the language of sales or improving your game as an already successful SalesMaker, there are six timeless principles to keep in mind. The sales industry has changed dramatically over the years with advancements in technology,…
In order to strike a balance between no theme and full-on theme park, it’s important to understand how to choose a theme that’s right for your presentation and your audience. A group of flight attendants in matching uniforms strolled through…