Sales Training

sales objections
Mike Brooks

How to Coach Your Salespeople Perseverance With Sales Objections

Sales objections pose a challenge for salespeople, leading to demoralization. Sales leaders play a crucial role in helping reps develop perseverance.

The article suggests using bingo as a teaching tool to handle objections effectively. Statistics reveal that persistence pays off: 80% of sales occur between the fifth and twelfth contact.

The challenge is to teach reps to persist, handling objections and rejections confidently. A unique approach involves turning objections into a game of Bingo during calls. Reps use objection abbreviations on cards, turning objections into a chance to win.

This reframes a demoralizing experience into a game, encouraging persistence and increasing chances of success. The game of bingo becomes a creative strategy to teach reps how to overcome objections and achieve sales success.

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