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Tag: Money Monday

This Money Monday Sales Gravy podcast episode is special because it kicks off our 20th season! It’s hard to believe that we’ve been producing the Sales Gravy continuously for 20 years. Over the last 20 years, thanks to you—our incredible audience—we’ve consistently ranked as the #1 most listened to sales podcast in markets all over the world. I remember my first podcast episode all those years ago, produced with a microphone I bought at Guitar Center and recorded under a blanket for sound suppression. Today, we produce our podcast in professional studios at Sales Gravy and have a full production team on staff to ensure we are giving you the highest quality sound possible.  What hasn’t changed is my unwavering focus on making the complex simple by cutting through the noise, eliminating the fluff, and giving you the basics and fundamentals that actually work in the real world. We’ve got a ton of new episodes and bonus content coming your way, so be sure to subscribe on your favorite podcast app and listen every week.  Sales Professionals Must Have Goals to be Successful Your personal goals are the aspirations that drive you, inspire you, and push you through the tough days. These goals are essential to helping you maintain sales discipline throughout your sales year. When developing personal goals, I break them down into three buckets: To-Have Goals These are the things you want to acquire or buy. Whether it’s a house, a new car, or building up your savings, to-have goals are about acquiring something that enhances your life. To-Be Goals These are about evolving into the person you want to become. Maybe you want to be a sales manager, or if you’re a manager, you want to be a director or VP of sales. You might want to go back to school for a degree or an MBA. Or you want to be a better spouse, a better leader, or a better peer. Maybe you want to be a President’s club winner or be recognized as an expert in your industry—whatever it is, to-be goals help you level up as a person and a professional. To-Do Goals These are experience goals. Think about experiences that create lifelong memories—maybe you want to travel somewhere special or take on a meaningful project or hobby you’ve always dreamed about. Four Reasons Why Goals Matter in Sales Number one, goals massively increase the likelihood that you’ll actually achieve the things you want. Speaking your goal out loud, writing it down, and being intentional about it has a powerful psychological effect. Number two, goals make life meaningful. It’s unbelievably fulfilling to look back and see what you accomplished—how far you’ve come over the course of a year, five years, or a decade. Number three, we work in a tough, competitive profession, and it’s just plain satisfying to put your commission checks, bonuses, and hard-won earnings toward something that improves your life or the lives of the people you love. But the biggest reason to set goals—especially in sales—is that the sales profession is hard work and it can be brutal.  It’s loaded with rejection. At every turn, we face potential “nos,” whether it’s prospecting calls, asking for next steps, pushing to level up to a decision-maker, or closing the deal. We even face internal rejection when we try to sell a complex deal internally to our own company or get approval for special pricing. Rejection is everywhere, and the fear of rejection—or avoiding it—is the number one reason salespeople fail to perform. Add to that the grind: making call after call, stuffing data into the CRM, pushing through proposals, handling endless follow-ups, and selling becomes tedious, hard, rejection-dense work. For this reason, it requires discipline to stay on track and keep grinding day after day and month after month over the course of the sales year. But here’s the rub: discipline can wane, especially if we’re not hyper-focused on a bigger prize. Goals Give You the Discipline to Do the Hard Things I want you to pay attention to this next part because understanding the real definition of discipline is critical.  Discipline is sacrificing what you want now for what you want most. Human nature wants easy. We’d rather that customers call us than have to chase them. We’d rather deals close themselves than invest hours into multi-step follow-ups. We don’t want to face that “no.” But success in sales is paid for in advance, with facing rejection and hard work. Therefore, if you don’t have a clear, compelling reason—something you want most—it’s easy to cave in and take the easy route instead of doing what really needs to be done. This is the reason why having a strong set of personal goals is crucial for sales professionals. You need that powerful “why” to keep grinding when the going gets tough. When the pipeline’s not as full as you’d like or you’re hitting roadblocks, you need something more important than convenience to drag you back into the fight. A Tactical System for Setting Winning Goals Let’s jump into the tactics for actually doing this. If you’ve gone through any kind of SMART goal-setting course, some of this may sound familiar. But these basics are timeless and indispensable. To set effective goals, you need to ask and answer five basic questions: What Do You Want? Sounds simple, but for a lot of us, it’s not. We’re so busy scrolling through social media, bingeing on TikTok, or juggling daily distractions that we never pause to ask, “What do I really want from my life?” So step one is to get specific. Define it. When Do You Want It? Because we’re talking about next year’s personal goals, let’s keep them within a 12-month horizon. But any truly effective goal requires a deadline or target date—otherwise, it’s just a pipe dream. When you have a hard date, it creates urgency and focus. Is It Attainable? Be honest with yourself. If all your goals are ridiculously ambitious, you’ll burn out or give up once it’s clear you’re not making meaningful progress. Stretch goals are great—big, hairy, audacious goals will push you—but balance those with goals you can realistically achieve. How Bad Do You Want It? This is the ultimate question. If your goal doesn’t fire you up, if it’s not something you’d move mountains to achieve, you won’t push through the tough days. Remember, discipline means sacrificing what you want now for what you want most. If the desire isn’t there, the sacrifices won’t be made. How Are You Going to Get There? These are your steps to success—your system, your process, your roadmap. As James Clear says in Atomic Habits, you don’t rise to the level of your goals; you fall to the level of your systems. The idea is simple: if you have a crystal-clear process for what you need to do daily, weekly, and monthly, you’ll keep moving toward the goal—even when life gets hectic. This is where your personal business plan and your personal goals intersect. For instance, if your to-do or to-have goal requires additional income—maybe you need a bigger commission check to afford that new pool or a bucket-list vacation—then you have to hit your sales targets. This means building a discipline system that ensures you’re prospecting enough, qualifying enough opportunities, following up diligently, and negotiating effectively. Without a system and personal business plan, you are more likely to get random results. Stop Now and Build Your Goal Sheet Sit in silence. Turn off the noise, get away from distractions, and grab a notebook and pen. Write down what you want, when you want it, if it’s attainable, how badly you want it, and how you plan to get there. Sketch it all out—just let the ideas flow. Once you’ve got it all down, build a formal goal sheet. Yes, I’m talking about physically writing it out. There’s tremendous power in seeing your goals in black and white, or printing them out and pinning them above your desk. Countless studies show that written goals are far more likely to be realized than goals that just bounce around in your head. This goal sheet is your personal roadmap—put it into your personal business plan so everything stays in one place. Learn how to set winning goals and build your personal Goal Sheet in Jeb Blount’s comprehensive course: The Essentials of Setting Winning Goals

How to Set Sales Goals That Actually Stick: From Vision to System (Money Monday)

This Money Monday Sales Gravy podcast episode is special because it kicks off our 20th season! It’s hard to believe that we’ve been producing the Sales Gravy continuously for 20 years. Over the last 20 years, thanks to you—our incredible…

Stop Leading With Features and Benefits Most salespeople lose deals before they even start because they lead with logical arguments: "Our platform reduces processing time by 40%." "We integrate with 200+ systems." "Our customer support response time is under 2 hours." All logical. All true. All useless if your buyer doesn't feel something first. Your prospect doesn't wake up excited about efficiency gains. They wake up stressed about looking good in front of their VP, avoiding mistakes, and maintaining control of their budget. Research is clear: emotional decisions get made first, then logic comes in to justify them. Your job isn't to build a logical case. Your job is to help your buyer feel like a hero, then give them the logical ammunition to defend that emotional decision internally. How to Apply This Starting Today Identify Their Rituals Watch how your customers actually operate. Do they need three stakeholders in every meeting? Do they always loop in procurement at a specific stage? Do they have a preferred communication cadence? Don't fight it. Work with it. Their process is their psychological anchor for stability. Frame the Win They Can Own Frame your solution so the customer feels in control and gets the credit. Instead of: "Our platform will solve your problem." Try: “This approach could help you demonstrate a 30% cost reduction in Q2—giving your team clear wins to share with leadership.” Make them the hero of their own story. Highlight Emotional Outcomes, Not Just Logical Ones Don't just talk about what your product does. Talk about how it makes them feel. "You'll have complete visibility so you're never caught off guard in executive meetings." "Your team will finally have the data they need to look proactive instead of reactive." "You'll be the person who solved the problem everyone else said was impossible." Guide, Don't Force Lead your prospects toward better outcomes without stripping away their sense of control. Instead of forcing a complete switch to your system, collaborate on how your solution enhances their existing trusted process. Make them feel like a collaborator, not a passenger. The Takeaway Ron Johnson wasn't wrong that consumers should prefer transparent, honest pricing. He wasn't wrong that the coupon game was exhausting and complicated. He was wrong about what people actually buy. They buy feelings. Control. Victory. Status. The story they tell themselves about being smart. Your prospects are no different. They're not buying your SaaS platform, your consulting services, or your enterprise solution. They're buying the feeling of being competent, in control, and successful. The difference between average salespeople and top performers isn't product knowledge or work ethic. It's understanding the sales psychology behind how buyers actually make decisions. When you appeal to emotion first and back it up with logic second, you stop losing deals to “no decision” and start winning consistently. Because at the end of the day, sales isn't about having the best product. It's about making your customer feel like they made the best decision. Sales Gravy is the number one sales training organization founded by Jeb Blount

The $1 Billion Sales Psychology Mistake: Why Selling Logic Kills Deals (Money Monday)

Is your sales strategy built around how buyers should behave—or how they actually behave? Imagine walking into a store and seeing a shirt for $50. Fine. Unremarkable. You might buy it, you might not. Now imagine seeing that same shirt…

How to Conduct a Year-End Sales Reflection To turn past performance into future growth, follow this 7-step systematic reflection process: Seek Silence: Carve out 30 minutes in a quiet environment without digital distractions to ensure deep focus. Audit the Timeline: Mentally journey through the year, month-by-month, starting from January, to recall specific goals and market conditions. Celebrate Wins: Identify specific deals and relationships that succeeded. Recognize the personal milestones that boosted your confidence. Isolate Winning Behaviors: Determine the exact habits and mindsets that led to your successes so you can turn them into repeatable systems. Analyze Failures Objectively: Pinpoint the goals that stayed out of reach. Ask "Why?" to uncover the root cause of the miss without self-judgment. Build Systems, Not Just Goals: Replace "hope-based" strategies with disciplined routines, targeted lists, and accountability checkpoints. Practice Gratitude: Identify the "silver linings" and lessons learned from challenges to maintain an optimistic outlook for the new sales season. Here’s the big takeaway: Regret is the enemy of progress; Reflection is the catalyst for growth. Get your New Year off to a winning start with Jeb Blount's popular on-demand course: The Essentials of Setting Winning Goals. Watch it now on Sales Gravy University, the top sales learning and training platform for businesses

How to Move from Regret to Reflection: A Year-End Sales Debrief (Money Monday)

While regret anchors you to past failures, reflection acts as a catalyst for future sales growth. This article and Sales Gravy Money Monday Podcast episode explores how to break the "if-only" loop and provides a step-by-step year-end debrief to help…

In the United States, there are millions of SMBs, and the vast majority of these businesses are what we call pass-through organizations for tax purposes. This means that the owners or partners in these businesses report the profits on their personal tax filings. Unlike big companies, small companies don’t have the luxury of rolling profits over to the next year. So whatever they made this year, they have to pay taxes on. As the calendar winds down, business owners are often motivated to invest in products, services, and software solutions in order to reduce taxable income. In other words, if a business has shown strong profits throughout the year, its owners might be keen to spend some of that money on improving their operations, expanding their capabilities, or streamlining their processes—right now—rather than hand over a large chunk of their profits to Uncle Sam come tax season. The Five Keys to Selling More to SMBs at the End of the Year SMBs have a natural incentive to invest before year-end: They want to reduce their taxable income and set themselves up for a strong next year. Frame your product as a strategic investment: Highlight the value, ROI, and tax benefits that come with a year-end purchase. Avoid being transactional: Follow the sales process and position yourself as a partner who can help them navigate this critical period. Tailor your approach to each SMB’s situation: Research their needs and adjust your prospecting message accordingly, showing empathy and relevance. Create urgency with a real deadline: The calendar itself is your ally; emphasize that the benefits come from acting before December 31st. Here's the deal, though: Do not wait. Start this process now. The low-hanging fruit is out there, but it will rot on the vine if you fail to pick before the sand runs out of the hourglass this year. Sales Gravy is the number one sales training organization

How to Sell More to Small Businesses Before Year-End: The Tax Strategy Salespeople Miss (Money Monday)

If you’ve been looking for a way to hit or exceed your annual quota, qualify for President's Club, or simply earn a bigger paycheck or bonus, focusing on helping business owners reduce their tax burden by investing in your product,…

Sales doesn’t have a perfect 300 game every time. Some days everything strikes clean. Some days you grind for spares. Some days the ball finds the gutter no matter how good your form feels. The separator is what you do next. Pros study the lane. They adjust their feet. They breathe. They get back on the approach and commit to the next shot with the same intensity as the first. So as you head into your day, think like a bowler playing the long game. Lace up your mindset. Respect your process. Choose your message with intention. Read your buyers the way pros read the lanes. Lean on your team. Track your scoreboard. And never cheat the follow-through. The pins are set. The lane is open. You’ve always got one more frame. Step up with purpose. Roll with confidence. And when in doubt, make one more call. Listen to the full Sales Gravy Podcast episode. Sales Gravy is the number one sales training platform founded by Jeb Blount

What Bowling Reveals About Staying Consistent in Sales (Money Monday)

What Does a Perfect Bowling Game Have in Common With Top-Performing Sales Reps? Walk into a bowling alley on a Friday night, and you’ll see a scene that looks like pure recreation. The crash of pins, the rumble of conversation,…

Being a linchpin isn't about what you sell. It's about how you show up for the buyer. When markets shift or leadership changes, your product might change—but your presence shouldn't. People will always buy you first. Show up curious. Listen for meaning, not just for answers. Teach what you know. Stay steady when others panic. This approach moves you from being one of many to being the one they call first. That's how you go from vendor to linchpin. Listen to the Sales Gravy Podcast, the number on sales training company

The Linchpin Effect: Making Your Buyers Need You, Not Just Want You (Money Monday)

Your prospects know when you're waiting for your turn to talk. They can feel when you're performing instead of partnering. And the moment they sense you're treating them like a transaction, you've already lost the sale, or at least the…

Practice gratitude daily to boost mindset, resilience, and sales performance. Learn how an attitude of thankfulness transforms results. Listen to the Sales Gravy Podcast for more sales training tips from Jeb Blount

The Gratitude Advantage: Why an Attitude of Gratitude Is a Sales Superpower (Money Monday)

This is a very special Monday because it's Thanksgiving week here in the United States. This is the week we pause to express gratitude for the people in our lives, for what we've been given, and for what we've accomplished.…

Outselling the Holidays Money Monday

5 Keys to Outselling the Holidays (Money Monday)

We are moving into the most dangerous time of year for sales professionals... the holidays.  From now until the first week of January, you're going to face a perfect storm of distractions, excuses, and temptations that can absolutely destroy your…

Money Monday Reasons Not to Cut Sales Training Budgets

Why Your Rivals Pray You Cut Training (And Why You Shouldn’t) (Money Monday)

This time of year is critical. As sales leaders map out their budgets for the new year, the conversation always centers on a core conflict: How to cut expenses and, simultaneously, motivate teams to hit larger quotas. What's the first…

Is AI Coming for Your Sales Job? (Monday Monday)

Is AI Coming for Your Sales Job? (Money Monday)

You’ve probably heard it a hundred times lately—AI is coming for your job. Every week, there’s a new headline about another role being automated, another company replacing people with bots, another “AI agent” that can do the work of ten…