You know the feeling. You're mid-pitch, and you watch your prospect's eyes glaze over—their mind somewhere else entirely. It's exhausting, demoralizing, and it's killing your close rate. But what if you didn’t have to push so hard? What if you…
Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. Clare shares expert insights on outbound…
Is What You Are Advertising Relevant To Your Customer? When you're coming up with your next latest and greatest sales promotion, actually think of what your customer would like. When you offer up what is most important to them, they…
Best Practices For Promoting Your Business At Trade Shows Trade shows are a great way to get in front of lots of potential customers, all in the same place at the same time. Are you getting the most value out…
Simple Steps For Selling To Your Target Prospects With Marketing You can't sell without marketing. Understand your target prospects' perspective, craft your message, and get out there! Understanding The Value Your Prospect Sees The main key to marketing effectively is…
Keep Your Lead Generation Thriving How do you generate good leads during a global crisis like the COVID-19 pandemic? Every part of life has been changed in one way or another, and you have to adapt quickly to keep your…
How to Increase Sales With a Next Selling Strategy Upselling, cross-selling and next selling is the triple threat for any company looking for ways to grow their revenue with their existing customer base. Leveraging the Triple Threat to Increase Sales…
Use this checklist to determine why your email list may not be performing up to your expectations. Your lead generation email list is one of the top four factors that cause marketing campaigns to fail. This issue comes up in…
On this episode of the Sales Gravy podcast, Jeb Blount (author of INKED) and Darryl Praill (CMO of Vanilla Soft) discuss the new paradigm and mash-up of sales and marketing. If you want to engage more prospects, build a bigger…
Increasing sales begins with attracting attention and building relationships. Business to business networking events are great springboards for marketing success. What makes business-to-business networking worth your while? Business-to-business networking is how many small business owners and crazy busy sales professionals…
If you haven’t included video marketing into your integrated marketing plan, maybe now is the time to take that action. Ensure A Maximum Return With Limited Time Recently, I entered the world of video marketing. Yes, I am late to…
Many professionals lack clarity about their results because they have failed to engage in strategic planning. Confusion in business creates poor sales results and a continual drain on the bottom line. From not knowing the purpose of business, to executing…