Why do you have those business cards? Do you have piles of business cards near your desk or computer stand? So what are you doing with them? Waiting for a few spare moments to enter them into your database or…
Today, having a flight plan, or what is called an integrated marketing plan, that unites many of the actions mentioned earlier is no longer an option, but a necessity. Imagine this first business day after Super Bowl Sunday you are…
If your cyberspace storefront is not keyword-rich, easy to navigate, and ladled with fresh content, you will have visitors who stay less than 10 seconds. How exactly does that increase sales? Each day I receive notice for another social media…
When you provide the right solution for the right problem, you will never ever need an elephant gun to kill a fly. How many times do salespeople, especially those involved in services, attempt to sell or employ an elephant gun…
When your website turns people off after you send them there, you are only widening that gap between brand marketing, execution, and customer loyalty. Retail businesses monitor social media sites and customer service. According to a report released by Forrester,…
When you convince yourself that you are so busy, you won’t focus on the most important task at hand, such as working on your business growth action plan. Is the thought “I’m so busy” killing your sales? If you think not,…
Small business owners and entrepreneurs face the challenge of balancing sales against marketing every day of the week. Do you have cycles in your business when sales are incredibly good? You are so busy, you just cannot take care of all…
Marketing is all about attracting attention and building a relationship. There is no selling going on. This past week I had the good fortune to facilitate a working breakfast seminar on marketing at the Hammond Innovation Center. After introductions by…
Today's industrious entrepreneurs, small business owners, and even C Level executives have a new strategy not afforded to past generations - blogging. Today's industrious entrepreneurs, small business owners to even C Level executives have a new strategy not afforded to…
Sales is about relationships. Your sales team can boost your company’s image by blogging, contributing to trade publications, and presenting within your marketplace. Use the Sales Team to Uncover Success Stories Success stories are a factor in closing business and…
They key here is to make it easy: ask questions that would form the basis of a testimonial, write it up on the customer’s behalf and send it to them for their quick approval. Chris and I try to stay…
In this interview Jeb Blount and Douglas Burdett discuss why marketers and salespeople need to get up front and personal with proactive outbound prospecting on the Marketing Book Podcast. Here's what Douglas had to say about the interview: "It’s no secret…